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Is your healthcare innovation taking off...or stalling?

To make anything happen in healthcare, you have to persuade so many different people. Whether you‘re talking to purchasers, professionals, or patients, you need effective communications to bring them along. 




Let‘s Get Things Moving

I‘m Colleen Shannon, a freelance writer and editor with deep experience in healthcare and specialist knowledge of digital health, AI, and informatics. 


Clients come to me for fresh ideas, expert writing and editing, co-authoring, or an extra pair of hands during a busy time. We win awards together, too, including eight national commendations for patient information. 


If you're an innovator - or an advocate for better healthcare - I‘d love to help you create exceptional content that inspires trust, investment, and adoption.



Get in touch

Schedule a call to talk about your content goals and your brief. 

No cost, no obligation, in confidence. 

request a discovery call

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“Colleen’s ability to take raw concepts and refine clinical content into market-ready collateral is incredibly valuable.” – Marcia McWorther BSN, Clinical Leader in Healthcare Technology


In my portfolio

Oracle/Cerner | Royal College of Physicians | National Health Service | BMJ SION60 | Earthware | BioIntelliSense | Medical Research Council | Department of Health | GPsurgery.net | Young Lives vs Cancer | Patient Information Forum Macmillan Cancer Support | Vitality Home Health | Applied Nanodetectors

See my work


Get your free email course to 10X your content

5 short emails that show you how to create a white paper, and then spin it off into dozens of content pieces. Find out more or get started now by signing up right here. 

request your free white paper course

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Frequently Asked Questions

Get in touch any time if you want to know more about my healthcare content and writing services.

Most of all, I enjoy taking complex material and transforming it into something engaging, clear, and persuasive. I care about creating content that works for your audience, from patients to professors. My portfolio includes websites, white papers, ghost writing, blogs, storyboards and video scripts, social media posts, e-books, email campaigns, sales materials, articles for publication, e-learning, and more. To see a longer list of the content I can write for you, visit my services page.


I do this all the time, working alongside authors to develop their rough drafts, or pitching in as an extra pair of hands to meet a deadline. If you want to update your existing content, I can do that too. Writing is a process and I can pitch in from start to finish. To see more, check out my services page.


Writing projects actually involve a process, and I can help at all stages:

  • Contributing to pitches
  • Creative ideation
  • Content strategy and planning
  • Key message development 
  • Consultation with users and experts
  • Research and referencing
  • Substantive editing
  • Copywriting
  • Ghost writing
  • Collaborating on design and production
  • Mentoring and training
  • Building editorial systems to support your growth


My clients include global companies, medical academies, patient groups, marketing agencies, and publishers. I have international experience, and clients on both sides of the Atlantic. I work with start-ups and local organizations, too. For more details and to see some work samples, look at my portfolio page.


  • I've worked in healthcare communications for 20 years, helping my clients reach millions of people. 
  • Together, we've won 8 commendations for patient information from the British Medical Association. 
  • My byline has appeared on hundreds of published articles, including a weekly health column with 300,000 readers. 
  • I'm a senior associate of the Royal Society of Medicine, a past co-chair of the Guild of Health Writers, and a member of the Authors Guild and the Society of Authors. 
  • I have a Bachelor of Science degree in biology from Regis University, and a Postgraduate Certificate in digital health from the University of Denver. 
  • I was the 2024 HIMSS masters scholar, and I'm currently working  on my thesis, which will focus on user preferences in digital health.


That would be great! I post writing tips and updates on digital health, AI, and informatics. You'll find me here: https://www.linkedin.com/in/colleenshannon


Rest assured that you're dealing with an established business. I run a fully registered LLC with indemnity insurance, IT support, and straightforward T&Cs. I can work on a 1099, W2, or outside IR35 basis. I'll invoice you in US dollars or sterling, whichever is more convenient for you.


My standard hourly rate is $75-100 per hour (£50-75). I'm a big believer in value-based pricing, where you pay for results not time. You can ask for a fixed fee estimate for your project, which means no surprises. A fixed fee is usually more economical for you, too. We can also agree a subscription or retainer basis for ongoing work. And guess what? Your unique content will always be created by a human (me) and not AI. 



Book your free consultation

Let‘s talk about your healthcare innovation, and how the 

right content can move it from concept, to practice, to profit

request a call

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