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Healthcare Writing | Colleen Shannon

Is your healthcare innovation taking off... or stalling?

To make things happen in healthcare, you have to persuade  so many different people. Whether you're talking to purchasers, clinicians or patients, you need effective communications to bring them along.



Let's Get Things Moving

I'm Colleen Shannon, a freelance writer and editor with deep experience in healthcare and specialist knowledge of digital health, AI, and informatics. 


If you're an innovator - or an advocate for better healthcare - I'd love to help you create content that inspires trust, investment, and adoption.






Book your free consultation

In confidence, and at no obligation

Send me an email

“Colleen’s ability to take raw concepts and refine clinical content into market-ready collateral is incredibly valuable.” – Marcia McWorther BSN, Clinical Leader in Healthcare Technology


In my portfolio: Oracle/Cerner | Royal College of Physicians | National Health Service | BMJ | SION60 | BioIntelliSense | Medical Research Council | GPsurgery.net| Young Lives vs Cancer| Patient Information Forum| Macmillan Cancer Support| Vitality Home Health| Applied Nanodetectors


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Frequently Asked Questions

Get in touch any time if you want to know more.

Most of all, I enjoy taking complex material and transforming it into something engaging, clear, and persuasive. I care about creating content that works for your audience, from patients to professors. My portfolio includes websites, white papers, ghost writing, blogs, storyboards and video scripts, social media posts, e-books, email campaigns, sales materials, articles for publication, e-learning, and more  ... if it needs words, I've got you covered.


I do this all the time, working alongside authors to develop their rough drafts, or pitching in as an extra pair of hands to meet a deadline. If you want to update your existing content, I can do that too. 


Writing projects actually involve a process, and I can help at all stages:

  • Contributing to pitches
  • Creative ideation
  • Content strategy and planning
  • Key message development 
  • Consultation with users and experts
  • Research and referencing
  • Substantive editing
  • Copywriting
  • Ghost writing
  • Collaborating on design and production
  • Mentoring and training
  • Building editorial systems to support your growth


My clients include global companies, medical academies, patient groups, marketing agencies, and publishers. I have international experience, and clients on both sides of the Atlantic. I work with start-ups and local organizations, too. 


  • I've worked in healthcare communications for 20 years. 
  • I've helped my clients reach millions of people. 
  • Together, we've won 8 commendations for patient information, from the British Medical Association. 
  • My byline has appeared on hundreds of published articles, including a weekly health column with 300,000 readers. 
  • I'm a senior associate of the Royal Society of Medicine, a past co-chair of the Guild of Health Writers, and a member of the Authors Guild and the Society of Authors. 
  • I have a Bachelor of Science degree in biology from Regis University, and a Postgraduate Certificate in digital health from the University of Denver. 
  • I was the 2024 HIMSS masters scholar, and I'm currently working  on my thesis, which will focus on user preferences in digital health.


That would be great! I post writing tips and updates on digital health, AI, and informatics. You'll find me here: https://www.linkedin.com/in/colleenshannon


Rest assured that you're dealing with an established business. I run a fully registered LLC with indemnity insurance, IT support, and straightforward T&Cs. I can work on a 1099, W2, or outside IR35 basis. I'll invoice you in US dollars or sterling, whichever is more convenient for you.


My standard hourly rate is $75-100 per hour (£50-75). I'm a big believer in value-based pricing, where you pay for results not time. You can ask for a fixed fee estimate for your project, which means no surprises. A fixed fee is usually more economical for you, too. We can also agree a subscription or retainer basis for ongoing work. And guess what? Your unique content will always be created by a human (me) and not AI. 



Book a call

Let's talk about your goals, and how to meet them with exceptional content. 

Send me an email

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