Wherever you're at ... just starting out, working for a large organization, or somewhere in between ... I'll work with you to create authoritative, original, human content that reaches your healthcare audiences. It's a process and I can join you anywhere along the way.
- Colleen Shannon, Freelance Healthcare Writer
Planning
Planning
Planning
Get ready ...
Laying your foundations
- Content audit - where are you now?
- Style guide for consistent communications
- Creative development
- Key messages
- Brand story
- Content strategy
- Content calendars
Research
Planning
Planning
Get set ...
Reviewing your sources
- Focus groups
- Surveys
- Advisory boards
- Workshops
- Webinars
- Desk research
- Literature searches
- Approved references
- Competitor research
- Marketing data
- Product data
- Audience analysis
Content
Planning
Content
Go!
Creating your content
- White papers
- Reports
- Journal articles
- Features
- Newsletters
- e-books
- Sales materials
- Slide decks
- Guides and manuals
- Patient information
- e-learning
- Storyboards
- Scripts
- Social media
- Emails
- Blogs
- Press releases
- Case studies
- Profiles