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Editorial Services

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Wherever you're at ... just starting out, working for a large organization, or somewhere in between ... I'll work with you to create authoritative, original, human content that reaches your healthcare audiences. It's a process and I can join you anywhere along the way. 


- Colleen Shannon, Freelance Healthcare Writer

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Planning

Planning

Planning

Get ready ...


Laying your foundations


  • Content audit - where are you now?
  • Style guide for consistent communications
  • Creative development 
  • Key messages 
  • Brand story
  • Content strategy 
  • Content calendars

Research

Planning

Planning

Get set ...


Reviewing your sources


  • Focus groups 
  • Surveys
  • Advisory boards 
  • Workshops 
  • Webinars
  • Desk research 
  • Literature searches
  • Approved references
  • Competitor research
  • Marketing data
  • Product data
  • Audience analysis


Content

Planning

Content

Go!


Creating your content


  • White papers
  • Reports
  • Journal articles
  • Features
  • Newsletters 
  • e-books
  • Sales materials
  • Slide decks
  • Guides and manuals
  • Patient information
  • e-learning
  • Storyboards
  • Scripts
  • Social media 
  • Emails
  • Blogs 
  • Press releases
  • Case studies
  • Profiles 



Not ready for a call?

Try my ready-made brief.  Answer a few easy questions and I will reply with recommendations. Never a cost or an obligation, always confidential.  

Send me the quick questions

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