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    • Home
    • Content Services
    • Patients & UX
    • Portfolio
    • Resources
    • Contact
  • Home
  • Content Services
  • Patients & UX
  • Portfolio
  • Resources
  • Contact

Healthcare Content Services


Logo: Colleen Shannon Healthcare Writing

Wherever you're at ... just starting out, in a large organization, or somewhere in between ... I'll work with you to create authoritative, original, human content that reaches your healthcare audiences. It's a process and I can join you anywhere along the way. 

Book a discovery call

Planning

Planning

Planning

White athletic shoes at the starting line to illustrate healthcare content strategy

Get ready ...


Laying your foundations


  • Content audit - where are you now?
  • Content strategy 
  • Creative development 
  • Key messages 
  • Brand story
  • Content calendars
  • Style guide for consistent communications
  • SOP and workflows for quality and compliance

Research

Planning

Planning

A woman's hand writing with a ballpoint pen, to illustrate research

Get set ...


Reviewing your sources


  • Focus groups 
  • Surveys
  • Advisory boards 
  • Workshops 
  • Webinars
  • Desk research 
  • Literature searches
  • Approved references
  • Competitor research
  • Marketing data
  • Product data
  • Audience analysis
  • User research 


Content

Planning

Content

Two gray pencils on a yellow background, to represent writing

Go!


Creating your content


  • Website content
  • Patient information
  • Thought leadership
  • Case studies
  • Profiles
  • e-learning
  • Storyboards
  • Scripts
  • Social media 
  • Email campaigns
  • Blogs 
  • e-books
  • Sales materials
  • Slide decks
  • Guides and manuals
  • Journal articles
  • Features
  • Newsletters 



Frequently Asked Questions

I care about creating healthcare content that works for your audience and for your company or organization. My portfolio includes websites, white papers, ghost writing, blogs, presentations, storyboards and video scripts, social media posts, e-books, email campaigns, sales materials, articles for publication, e-learning, and more. If you're looking for someone who can take complex material and transform it into something accessible, engaging, and persuasive, that's right up my street. I also offer UX writing for your apps, health tech products, and services. 


I do this all the time, working alongside authors to develop their rough drafts, or pitching in as an extra pair of hands to meet a deadline. If you want to update your existing content, I can do that too. 


Writing projects actually involve a process. Because I have experience as an in-house content manager, PR, and managing editor, I can help at all stages from start to finish:


  • Pitches
  • Creative ideation
  • Content strategy and planning
  • Key message development 
  • Consultation with users and experts
  • Research and referencing
  • Substantive editing
  • Copywriting
  • Ghost writing
  • Collaborating on design and production
  • Mentoring and training
  • Building editorial systems to support your growth




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Not ready for a call yet?

Tell me about your project by answering a few questions. I'll start building a brief, and we can go from there.

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