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Patient Experience Consulting & UX Writing


A patient and nurse looking at digital health information together, on a tablet device, at home

When bad things happen to good health tech

You might have a beautiful product that meets a vital healthcare need - but it will fail if patients can't understand it, don't trust it, or struggle to use it. The same thing will happen to a health tech solution that doesn't fit into clinical workflows. What's the answer?  Content and design that are informed by a deep understanding of real patient needs, clinician priorities, and your technology.


What's missing?

It's so frustrating to see a great idea stall, or even fail to get off the ground. The good news is, there are ways to prevent problems before they happen, or get struggling health tech back on track. Context is everything.

A worried businessman looking at his phone dissatisfied, to represent problems with his digital heal

The problem

  • Low adoption rates
  • Poor engagement
  • Frustrated users (and funders)
  • Regulatory issues
  • No impact on outcomes
  • Promising pilot but failure to scale
  • Missed targets and business goals

A young woman looking at her phone, with a puzzled expression, to illustrate patient confusion with

Why it happens

  • Failure to win clinician or leadership buy-in
  • Health literacy mismatch
  • Content that's not sticking
  • Poor fit with workflows
  • Compliance requirements that are in conflict with user experience
  • User research that doesn't translate into actionable design decisions

A small group of older people talking happily in circle, to represent a patient focus group

How to fix it

  • Deeply understand the healthcare context and customer priorities 
  • Identify and solve health literacy barriers: individual and organizational  
  • Recognize and meet user communication preferences
  • Make compliance a feature 
  • Look for opportunities to build your evidence base



How we can work together

Patient experience or health literacy audit

Description

A comprehensive assessment of your product's patient-facing features,

identifying communication barriers, health literacy gaps, and opportunities to improve patient engagement.

Deliverables

Detailed audit report with prioritized recommendations.

Best for

Companies and organizations launching a new product or service, or aiming to improve adoption.


Project-based consulting

Description

Custom projects addressing specific patient experience challenges - patient

research studies, content strategy development, regulatory-compliant patient education, or UX writing.

Deliverables

Varies according to the project.

Best for

Specific projects or challenges with a timeline.


Ongoing patient experience consulting

Description

Retained consulting to support your team with patient

communication challenges, content review, research interpretation, and strategic guidance.

Deliverables

Regular consulting hours, priority access, strategic partnership.

Best for

Companies and organizations with continuous patient experience needs.


Request a discovery call

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What I bring to your team

Experience and perspective

After 20 years in medical journalism and patient education, I've learned how people process healthcare information in times of stress. I've created patient-facing materials for everyone from new parents with a baby in the NICU, to caregivers easing someone they love through the end of life.  I've also had a close look at healthcare systems, and talked to hundreds of professionals about what's working, and what isn't. 

Health tech knowledge

My aim is to bring that deep knowledge of traditional patient education to modern digital product design. To get there, I have:

  • Completed a six-course graduate Certificate in Digital Health at the University of Denver, covering digital and virtual health, health information systems, cybersecurity, and healthcare AI. 
  • Been awarded the 2024 HIMSS masters scholarship, with a Master's Degree in Health Informatics nearing completion.
  • Worked in-house at a Colorado AI + RPM start-up.
  • Created a range of marketing and educational content for health tech clients in the USA, UK, and Europe. 

I stay up-to-date through active participation in the Colorado chapter of HIMSS and the digital health section at the Royal Society of Medicine. 

Communications expertise

I'm not afraid to talk to people! I've interviewed hundreds of patients, doctors, nurses, therapists, scientists, managers, and politicians, gathering their insights for news and feature articles, case studies, and educational content. In addition to commercial PR and marketing experience, my graduate studies have included ethical research methods (including CITI certification), health literacy, and formal healthcare communications theory. 


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Book a discovery call

If you're innovating to serve patients, let's talk about your goals and how I can help. Name a time that works for you and we'll go from there. 

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